Project Scope
Work with both OnCue and Skydance Brewing in Oklahoma City to create a label for their collaboration beer “OK Heritage Ale” that encompassed what both parties were looking for.
Inspiration
When working on this project at OnCue, I wanted to capture a piece of Oklahoma heritage that reflected the beer's name and story. My inspiration came from Osage County and its rich history, which became the foundation of the visual direction. I chose to illustrate the bison, an enduring symbol of the prairie landscape, in a bright, eye-catching style that aligned with the existing Skydance Brewing Co. brand identity.
Designed to stand out on the shelves of OnCue convenience stores, the packaging successfully balanced regional storytelling with strong visual impact. The combination of distinctive packaging and quality brewing resulted in a highly successful limited release, with the beer selling out within two weeks at every participating OnCue location.
